Shanghai Fashion Week is a twice-yearly fashion event held in Shanghai. With more and more young designers and models each year, the event has become an international platform which attracts top design talents from all over the world.

The UKTI Tradeshow Access Programme is supporting a group of UK companies which will be attending Shanghai Fashion Week 2016, led by UK Fashion Exports. Exhibiting grants may be available for eligible businesses.

Company representatives attending trade shows and international market events are advised that Chinese business cards and promotional materials should be considered a basic requirement: overseas events provide an excellent opportunity to make new contacts and to exchange information about your company’s products & services.

Not only is this an important opportunity to provide essential contact information in your client’s language, it also shows a degree of commitment and indicates respect towards your potential business partners.