Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. (Coco Chanel)

How often do we relate fashion with Chanel? Whether we are walking the streets, browsing inside stores, or wearing sparkling diamonds on our fingers, we view luxury as synonymous with Chanel. Yet, where did she come from? What were her expectations, dreams and beauty concepts? Plenty of memories, biographies and notes were already written about her. But how did she manage to conquer all the luxury, the details, and the enchantment that turns our desire to her brand over and over again?

There’s no doubt that Coco was and will always be a diva. Everything about her was a mystery yet this mystery continuously enhances our desire. The pearls, the gold details around her jacket’s pockets, and the classic but feminine way she combined her clothes. Everyone talks about the destination but for Coco, the journey was more fascinating. That courage, free spirit and the attitude led Coco to the most amazing goal that she could ever dream off. But we aren’t here today for the basic information about her but for her golden achievements, luxurious dreams and the seductive feelings that surround her life story.

Through the eyes of Anne Fontaine and the performance of the mysterious Audrey Tautou, the life of Gabrielle Chanel, Coco’s real name, is explained in the wonderful and light-filled movie “Coco before Chanel”. The details leave no space for enigmas: the style that she gave to fashion is not only from a life’s perspective but also a heritage to the fashion world.

Coco’s target colours may have been black and white but her life was full of vivid color: she always gave her best, and her passion for life was incredibly and forever contagious.