British luxury lifestyle brand Belstaff has secured the talent of Sir Ranulph Fiennes, legendary polar pioneer and arguably “the world’s greatest living explorer” (Guinness Book of Records), together with Riley Harper, the US stuntman with whom the brand has worked in the past, to star in the campaign shot by famed photographer Rankin. The “Worship the Ground” campaign captured a series of authentic portraits and film of Sir Ranulph Fiennes and Riley Harper,exploring what the phrase means to each of them.

The campaign showcases the legendary Belstaff Trialmaster boot – one of Belstaff’s most iconic designs over the past 60 years since its creation in 1955 – and other associated products. The Trialmaster boot has been worn by racers, aviators and fearless pioneers.

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Sir Ranulph Fiennes was the first man to reach both Poles, the first to cross Antarctic and Arctic Oceans, the first to circumnavigate the world along its polar axis and was the youngest Captain in the British Army having joined the SAS in 1965. He fought Marxist terrorists between 1968 and 1970 and received the Sultan’s Bravery Medal from Her Majesty the Queen.

Riley Harper is a renowned Hollywood stuntman who travels the world driving, riding motorcycles and taking hits as a stunt double for some of Hollywood’s biggest stars.An avid motorcycle and car enthusiast, Harper shares a love with Belstaff for all things with engines and wheels.

Rankin, the famed British portrait and fashion photographer shoot the campaign, bringing together two powerful names in British culture, intersecting across adventure and fashion.

The ‘Worship the Ground’ is available at belstaff.co.uk.

Have a look at the campaign video also, which you will find below.