NOT JUST A LABEL (NJAL) brings together a community of the most exciting independent and contemporary emerging talents from over 100 countries across the globe. The NJAL platform helps designers to gain exposure in the fashion industry at no cost, promoting a designer’s creativity and individuality above all else.

Each NJAL designer has an individual virtual showroom, where they can showcase their entire archive of creations, connect with a global audience and retail their designs from anywhere in the world.

NJAL’s boundary-pushing online store helps designers increase their earnings due to a higher profit margin, as well as the convenience of shipping straight from their studio, giving emerging talents the chance to build an international and independent brand that would otherwise be impossible.

NJAL gives designers direct contact to the most renowned stylists, buyers, celebrities and press. Industry professionals can directly contact and buy from designers, cutting out the middle-men and letting designers establish their own voices and images within the industry. NJAL promotes its talent through its own extensive media channels, and collaborations and partnerships with fashion publications, stylists and media outlets.

Some of the best-known names in fashion today, including Parisian fashion designer Damir Doma, the highly-acclaimed Mary Katrantzou, and Canadian designer Rad Hourani, were amongst those who first established their profiles on the NJAL platform, which is committed to offering emerging designers around the world an opportunity to grow independently.


NJAL’s mission is to support emerging designers, and build a transparent and supportive fashion industry in which they can thrive.


To join as a designer please click here.